Why We Specialize in Europe River Cruises and How it Benefits You
Hank Schrader, USMA '71, Europe Destination & Europe River Cruise Expert
Anne Schrader, Certified Travel Counselor & Certified Luxury Cruise Specialist
We took our first Europe River Cruise in 2012. It was awesome but as we were building our business it was only part of what we tried to offer potential customers. We did have some moderate success but not anything like now where it is 90% of our business today.
This was a big week for us, as I have been selected to be part of the Travel Institute Professional Educators Program to help other travel advisors improve their professional abilities. It is quite an honor yet a huge responsibility that I am happy to embrace.
I think there is a huge demand for honest information and a lack of clarity that faces the affluent travelers who want to make wise choices about choosing the right river cruise for their vacation. Part of it is ads by the lines, another part is the lack of familiarity with the different line,s and the last part is what you can see and do on each river. There is a lot to know.
So, let’s see if I can help you understand the benefits of accurate information to aid you in the decision process about taking a river cruise with our help.
A Little History About Our Journey to Europe River Cruise Specialists.
In 2016 when we decided to specialize in Europe River Cruises as our number one offering, I was worried about if enough people would want our help to make our business thrive. Boy was I wrong!
Facts always are important as a starting point to explain why we determined that specializing in river cruising was the best for us and for you. I stated earlier there is a huge demand for accurate information about river cruising.
Last year 57,303 people looked at 77,122 pages on our website (stats from our Squarespace analytics website host). Already 6,014 people have looked at 7,336 pages in 2025. 95% of the visitors open our pages with river cruise content. There is only one real reason for this—folks are trying to understand whether or not a river cruise is the right trip for them.
You are missing the whole point if you think we are bragging (I must admit I am stunned by these numbers), the reason folks come to our site, is that they are looking for honest answers to their questions. With the myriad of ads and hype it is really hard to get factual information.
I think it is clear that we have an overabundance of content that helps all understand what river cruising is about. It is logical by river cruise line, has comparisons, route guides, and the river cruise blogs are organized by topic to make the search easier.
Here is another interesting fact about the demand for river cruises. The best-known river cruise line to North Americans, Viking, reports that already 70% of their ships are booked (based on the quarterly stock report to analysts and investors).
Let me put that into perspective for you—with 76 riverships, most carrying 190 passengers per ship, and sailing generally for 9 months, that means about 363,888 folks have already booked a river cruise in 2025 (ok math folks 133 x 76 x 36 = 363,888).
I think we can reasonably conclude there is a strong demand for good info and a lot of people want to take a river cruise on a smaller ship. Now, let us help you learn what you should look for in help planning a vacation. They are the 3 Es—Education, Experience. and Expertise.
Education
We have always been strong believers in travel education and the Travel Institute has the best education programs in the travel profession. Anne is a Certified Travel Counsellor (considered the gold standard for professional certification in our industry), a Certified Travel Associate and we are both Destination Specialists for Western Europe, awarded by the Travel Institute. We have both earned the Accredited Cruise Counselor designation conferred by the Cruise Line International Association (CLIA). Anne is a Luxury Specialist. We hold multiple river cruise specialist certifications.
Here are Anne’s 5 Major Certifications
Here are my 2 Major Certifications
Ok, we are professionals, but our real role is to properly educate you. We do this by the content on our website and these blogs. We have several blog articles which are on page-one of Google (the two most read are Best European River Cruises Route Guide (14,223 views in 2024) and Europe River Cruise Company Comparisons 2024-2025 (14,662 views in 2024). We have written over 100 river cruise blogs.
Perhaps the most unmatched resource on our website is the 162 day-by-day itineraries from the 8 river cruise lines we follow, with our pictures showing what potential river cruisers will see and do on their cruise. This includes what the rivership is like, pictures of scenic cruising and port visit pictures--we have over 5,000 pictures on our site, most taken by my wife Anne, who is an awesome photographer.
Experience
Taking 28 river cruises does count for something—we speak from experience. If we haven’t sailed on a route, we probably have sent a client there. On our 28 river cruise trips, all except one, we have paid to go on instead of accepting a free cruise to learn more about the routes and cruise lines. We are very specific on our reviews and blogs if it is our opinion or an actual fact and, if any outside sources are used, to cite them. We hope you find the content informative and trustworthy.
Without overwhelming you, here are 24 picture on each 9 river sytems we have sailed or guided clients to during our career (it was just too much to add all the land extensions!). I hope you enjoy them and it just might get you thinking about where to river cruise in the future.
Rhine River
Main River
Upper Danube River
Lower Danube River
Moselle River
Seine River
Bordeaux Estuary River System
Saonne River
Rhone River
Expertise
I think there is no doubt we are river cruise experts. Our best skill is matching you to the right cruise for your trip or even to decide if river cruising meets your desires for a vacation. To accomplish this, we have to have in-depth knowledge of the cruise lines, ships that sail the route, what the experience will be onboard, and the experience of the trip included excursions.
We are unaware of any other travel agency that has personalized river cruising to provide potential clients with a real sense of the included value of river cruising from as unbiased an opinion as possible.
Another factor is our ability to be your advocate if something goes wrong and our strong relationships with the cruise lines. Instead of you trying to do it on your own, we usually can solve your concern or problem with one well placed phone call or email.
Since we don’t charge fees, you basically get our advice for free, as the price is already built into the cruise fare. We should be able to get any advertised perk or price for any river cruise line you might want to book with.
In short, we can optimize the experience by taking the guess work and stress out of planning a river cruise that often turns into the trip of a lifetime.
Our Final Thoughts
Sometimes it is hard to put into words how much we care about you having a successful trip. If we can build a relationship with you, learn your needs and wants, we can usually find the best trip that meets your expectations.
Not everyone will see our value, want to do it on their own, and that is ok. We prefer to help those who really want a better experience. Also, we hope we can help others in our profession learn how to help others have better trips. We love the challenge and how you will love our results as a team working together to let you have better vacations.
We are travel experts, ocean and river cruise specialists, and Europe destination experts. We have first-hand knowledge of almost anywhere you want to visit in Europe. We know our products and the vendors who sell them to you. We have designed special tours for dozens of clients, led several and will continue to find just the right vacation that will exceed your expectations.
When you are spending your hard-earned money for a vacation, you want an advisor who can match you with the right trip. You want someone who will understand your expectations and fuel your anticipation (or excitement) to get you the best possible trip experience. And, you want someone who can help you with the decision making process. We think we have all these qualities.
Whatever your Dream Destinations are, we are here to help you get the best possible vacation based on what is important to you! We will provide you high quality, expertly planned travel. Please give me a call 713-397-0188 (Hank) or email me at hschrader@visitdd.com . We want to help you: Savor life…make memories…Visit Dream Destinations! Your journey begins here!
ANNE has earned a degree from the University of Houston in Hotel and Restaurant Management. Serving as the President of Visit Dream Destinations, LLC, since 2016, she is uniquely experienced professional travel advisor with over 26 years’ experience in the travel industry. Among her numerous certifications, she is a Certified Travel Counselor (CTC) by the Travel Institute, considered the gold standard in travel agent certification and she is also an Accredited Cruise Counselor (ACC) by the Cruise Lines International Association (CLIA), as well Luxury Cruise Specialist also from CLIA. Having traveled often to Europe since 1989, she has expanded on her certification as a Destination Specialist in Western Europe (DS) with extensive first-hand experience in luxury vacations. She holds numerous other specialty designations from individual vendors. An expert photographer, she delights in capturing the true essence of destinations to share with all.
HANK is a certified Western European Destination Specialist (DS) who has been traveling to Europe for 52 years. He is also an Accredited Cruise Counselor (ACC), conferred by the Cruise Line International Association (CLIA). This recognized expert in cruise and leisure travel is a retired Army Officer, and taught World Geography for 8 years. He is a `71 graduate of West Point and has earned 2 master’s degrees. His other Certifications:
AmaWaterways River Cruise Specialist
Viking River Cruise Specialist
Scenic River Cruise Specialist
Emerald Waterways Specialist
Avalon Waterways Specialist
Brit Agent